30 Sep What is Thin Content and why it matters to Google?
Search engine optimisation is the most important part of website management. If done incorrectly, it can lead the website to downfall. Google can charge you with penalties, and you can face major consequences for misusing SEO techniques. Google appreciates good and healthy SEO techniques. Good SEO techniques help your website to rank well on different search engines like Google, Yahoo, Bing, etc.
As the name suggests, thin content is a type of content which has low or no value. Thin content pages usually have content lesser than 250 words. In some cases, these thin content pages can also be affiliate pages or doorway pages. Thin content pages also comprise of duplicate content, auto-generated content or scraped content.
What are Thin Content pages?
Pages with duplicate content on your website are considered as thin content pages as well. There are some exceptions to duplicate content pages. If you are moving from HTTP to HTTPS, then the website creates duplicates, this also happens when you have www and non-www domains.
Content which is generated programmatically is known as automatically generated content. Automatically generated content pages can be easily differentiated from other pages. These pages usually have content which does not make sense. The translated text which is not reviewed before publishing is also considered thin content page.
When you take content from other websites and publish it on your website without making any changes or without putting an effort in editing the content, it is called scraping content. People usually assume that taking content from other websites and publishing on their website will increase the volume of their web page. The truth is that it does not. Google crawls and marks these web pages under scraped content or thin content.
By implementing thick content policies, Google helps in ensuring the content provided to users is authentic and unique. It is a strategy to enhance the readability of your content and also to help you have a better web presence. Some good SEO techniques includes having a user-friendly website, build strong web presence, attract more traffic, build brand awareness, etc.